A brief is a key tool that helps the designer better understand the project and the client clearly articulate their requests and expectations. It simplifies communication and prevents potential misunderstandings.
Why do you need a brief?
A brief allows the designer to gather complete information about the project, while the client can clearly define their goals and vision for the final result.
Skipping the brief can lead to an increase in revisions, delays in project completion, and a final product that does not meet the client’s expectations.
What questions should you ask?
The brief helps collect essential data for website development. Use open-ended questions such as:
• What does your company do?
• Who is your target audience?
• What goals should the website achieve?
• Do you have any existing content?
Tailor the brief to the client
Some designers use standard brief templates without considering the specifics of the project.
Focus on questions that will help you deliver the solution:
• What design styles do you like?
• How did you come up with your brand name?
• What keywords should be used for SEO?
Conduct interviews with the client
It’s always better to discuss the brief during a call or meeting.
A written form may leave some questions unclear. Personal communication allows you to clarify details and get comprehensive answers.
Why do you need a brief?
A brief allows the designer to gather complete information about the project, while the client can clearly define their goals and vision for the final result.
Skipping the brief can lead to an increase in revisions, delays in project completion, and a final product that does not meet the client’s expectations.
What questions should you ask?
The brief helps collect essential data for website development. Use open-ended questions such as:
• What does your company do?
• Who is your target audience?
• What goals should the website achieve?
• Do you have any existing content?
Tailor the brief to the client
Some designers use standard brief templates without considering the specifics of the project.
Focus on questions that will help you deliver the solution:
• What design styles do you like?
• How did you come up with your brand name?
• What keywords should be used for SEO?
Conduct interviews with the client
It’s always better to discuss the brief during a call or meeting.
A written form may leave some questions unclear. Personal communication allows you to clarify details and get comprehensive answers.
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