How to develop a website structure and content

Before creating a website, it’s essential to carefully plan its structure. A prototype helps take into account all the nuances of your product and correctly place key elements like menus, buttons, and contact forms.

In this post, we’ll cover:
• What a prototype is;
• How to start developing one;
• How to create a structure that encourages users to take the desired action.

What is a prototype?

A prototype is the foundation of a website, showing which blocks and elements the page will include. At this stage, it’s crucial to map out a logical and user-friendly journey.

To avoid distractions, prototypes are created without bright colors or images, focusing solely on structure.

How to start working on a prototype?

Before diving into development, it’s important to explore your product and niche in depth.
1. Define the main goal of your website
Consider what action you want users to take, such as making a purchase or filling out a form.
2. Analyze the niche and competitors
Studying competitors helps you understand market strengths and weaknesses, enabling you to stand out.
3. Create a rough site map
At this stage, determine the number and types of pages needed. This map can serve as a starting point for the copywriter’s work.

How to structure a website?

Once all information is gathered, you can move on to structuring your website. It should align with your product and target audience.

However, any site should answer the following key user questions:

• Where am I?

Place your logo, company name, and key information prominently on the homepage.

• What is this project or company about?

Briefly describe your business and its specific focus.

• Why should I choose you?

List your main advantages in a concise and clear format.

• What do you offer?

Showcase your products, services, or available formats of collaboration.

• What results can I expect?

Reassure potential clients of your quality by sharing portfolio examples and testimonials.

• How does it work, and how can I contact you?

Address potential user concerns in a FAQ section. Include detailed information about delivery, returns, warranties, and your contact details

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