How to choose images for a website

Images have the power to make your website more engaging, expressive, and emotional. They set the tone, emphasize brand values, and help your audience better understand your message.

Well-selected visuals are a powerful tool for enhancing user interaction. In this article, we’ll explain why images are essential for your website, where to find them, and how to choose visuals that give you a competitive edge.

Why images are important

Visual content makes your website lively and emotionally engaging. Images instantly convey what your offer is about and help position your brand: who you are and whom you’re targeting.

Research by Xerox reveals that people are 80% more likely to read text paired with images. Meanwhile, scientists at the Massachusetts Institute of Technology found that it takes only 13 milliseconds for the human brain to recognize an image.

Where to find images

• Free stock platforms

Unsplash, Pixabay, and Pexels provide high-quality images for a variety of needs. These platforms are integrated with Tilda, allowing you to quickly find visuals without extra hassle.

• Paid stock libraries

Services like Freepik, Photogenica, and Pressfoto offer extensive image libraries with advanced search filters and professionally curated collections.

• AI-generated visuals

Tools like Kandinsky 3.1, Bing image creator, and Recraft enable you to create unique visuals tailored to your brand. This is an excellent way to get content fully customized for your needs.

• Original photography

The best option for making your website unique is using your own photos. While this approach can be time-consuming and costly, it ensures maximum authenticity and alignment with your style.

How to choose images for a website

• Avoid clichés

Steer clear of overused stock images, such as smiling families or business handshakes. Users often perceive these as visual clutter.

• Draw inspiration from the best examples

Find successful visuals and adapt them to your brand. Use elements like the color palette, composition, or overall mood as a foundation for your images.

• Evoke the right emotions

Select visuals that resonate with the desired feelings. For instance, serene interior photos are ideal for a yoga studio website, creating a sense of trust and calmness.

How to place images effectively

• Position images where they complement the text and guide users toward taking action.

Large visuals on the homepage immerse visitors in your brand’s atmosphere, background images create focus and mood, while visuals placed near key selling points enhance their perception

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